Shirley Lichti - Wilfrid Laurier University - Waterloo

Professor: Shirley Lichti
Department: Marketing
College: Wilfrid Laurier University - Waterloo
Rating # 1
Overview:
  • Course: BU652
  • Grade Received: N/A
  • Overall Rating: 1.0
  • Course Difficulty: 3.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: No
  • Attendance: Mandatory
Comment:
Seems like she tries to keep scores at around a B. If you get an A on one paper you will most likely get a D on the next.
Rating # 2
Overview:
  • Course: BU652
  • Grade Received: N/A
  • Overall Rating: 2.0
  • Course Difficulty: 3.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: No
  • Attendance: Mandatory
Comment:
Grading criteria is not very clear and marks seem random. Pushed students to drop course after the midterm.
Rating # 3
Overview:
  • Course: BU432
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 3.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: Yes
  • Attendance: Mandatory
Comment:
Shirley is such a good prof! She enjoys teaching and it is clear in her lectures. Course objectives are clear and assignment requirements are clear. It is important to participate in class because that is how you get the most out of it. I would highly recommend taking a class with her!
Rating # 4
Overview:
  • Course: BU352
  • Grade Received: N/A
  • Overall Rating: 4.0
  • Course Difficulty: 4.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: Yes
  • Attendance: N/A
Comment:
Shirley is definitely a knowledgeable prof as she gives many real-life examples for every chapter in her classes. She (and the other marketing profs) expect students to read and complete short cases every week but since they're not worth anything, no one does them, so Shirley doesn't go over what sample answers would look like. Good prof overall.
Rating # 5
Overview:
  • Course: BU352
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 3.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: Yes
  • Attendance: N/A
Comment:
Excellent prof. Made lectures engaging with great use of a variety of good examples. Fair grader. Very organized. No complaints!
Rating # 6
Overview:
  • Course: BU472
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 2.0
  • For Credit: Yes
  • Textbook Used: No
  • Would Take Again: Yes
  • Attendance: Mandatory
Comment:
Best prof Ive had at Laurier so far
Rating # 7
Overview:
  • Course: BU352
  • Grade Received: A
  • Overall Rating: 5.0
  • Course Difficulty: 4.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: Yes
  • Attendance: Mandatory
Comment:
Shirley is one of the best prof's I have ever had and she really cares about her students. Before taking this class I had no interest in marketing but Shirley has made me seriously consider it as a career path. You definitely have to keep up with your work in this class, but she is a pretty lenient marker.
Rating # 8
Overview:
  • Course: BU352
  • Grade Received: A
  • Overall Rating: 1.0
  • Course Difficulty: 2.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: No
  • Attendance: Not Mandatory
Comment:
Reads off slides, is very rude
Rating # 9
Overview:
  • Course: BU472
  • Grade Received: A
  • Overall Rating: 4.5
  • Course Difficulty: 3.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: N/A
  • Attendance: Not Mandatory
Comment:
Shirley is good she always uses her real life experience. She scared a lot of people off day 1 saying she was a hard marker, this course did take a lot of time to do the work, but didn't think she was that hard. She also doesn't believe in participation in big classes which is nice
Rating # 10
Overview:
  • Course: BU352
  • Grade Received: A-
  • Overall Rating: 5.0
  • Course Difficulty: 2.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: N/A
  • Attendance: Mandatory
Comment:
The best prof I've had so far at Laurier.
Rating # 11
Overview:
  • Course: BU432
  • Grade Received: A-
  • Overall Rating: 4.5
  • Course Difficulty: 2.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: N/A
  • Attendance: Mandatory
Comment:
Very nice professor, marks fair, interesting lectures and gives good real-world examples. Most of the class is students talking about their experiences with consumer behaviour (which is interesting)
Rating # 12
Overview:
  • Course: BU432
  • Grade Received: A
  • Overall Rating: 5.0
  • Course Difficulty: 2.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: Yes
  • Attendance: Mandatory
Comment:
I loved Shirley! She leads great discussions, has clear expectations, and made attendance worthwhile.
Rating # 13
Overview:
  • Course: BU352
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 3.0
  • For Credit: Yes
  • Textbook Used: Yes
  • Would Take Again: N/A
  • Attendance: N/A
Comment:
Best prof ever
Rating # 14
Overview:
  • Course: BU352
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 3.0
  • For Credit: N/A
  • Textbook Used: Yes
  • Would Take Again: N/A
  • Attendance: N/A
Comment:
A really really great professor. Lucky to have her!
Rating # 15
Overview:
  • Course: BU352
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 4.0
  • For Credit: N/A
  • Textbook Used: Yes
  • Would Take Again: N/A
  • Attendance: Mandatory
Comment:
Shirley is honestly one of the best professors I have encountered in the course of my degree. I've never worked harder or learned more in the course of a semester. Her personal branding lecture specifically stands out to me because she gave us so many helpful job application tips and tricks that I used to land both an internship and full-time job.
Rating # 16
Overview:
  • Course: BU472
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 5.0
  • For Credit: N/A
  • Textbook Used: No
  • Would Take Again: N/A
  • Attendance: Mandatory
Comment:
Shirley's countless lessons and advice have been relevant and impactful. In fact, during several interviews, I directly applied concepts Shirley had taught us about digital-media monitoring, working in Agency and in the Consumer Packaged Goods industry. There is no doubt in my mind that she is an outstanding educator. Thank you!
Rating # 17
Overview:
  • Course: BU472
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 2.0
  • For Credit: N/A
  • Textbook Used: Yes
  • Would Take Again: N/A
  • Attendance: N/A
Comment:
Shirley is one of the most engaging profs at Laurier! She really knows her stuff about marketing & advertising, I would definitely go to her for anything of the sort!
Rating # 18
Overview:
  • Course: CBM
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 2.0
  • For Credit: N/A
  • Textbook Used: No
  • Would Take Again: N/A
  • Attendance: N/A
Comment:
Taught 4th Consumer Behaviour course. Was very engaging and helpful. Made class interesting and enjoyable. Will help when you need it and wants students to do well.
Rating # 19
Overview:
  • Course: BU432
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 3.0
  • For Credit: N/A
  • Textbook Used: Yes
  • Would Take Again: N/A
  • Attendance: N/A
Comment:
One of the best university profs! She goes above and beyond, keeping the teachings of the class relevant and engaging for students, unlike most other classes. She also makes her students feel like she cares about each one of them and is really easy to talk to if you have questions. Loved this class - definitely my favourite of 4th year!
Rating # 20
Overview:
  • Course: BU432D
  • Grade Received: N/A
  • Overall Rating: 5.0
  • Course Difficulty: 3.0
  • For Credit: N/A
  • Textbook Used: Yes
  • Would Take Again: N/A
  • Attendance: N/A
Comment:
Shirley clearly knew what she was talking about and made the class enjoyable by using a good mix of videos, personal experiences and gave lots of chances for class participation. Would highly recommend this prof and class if you want to be a marketer.
Add Your Review Below:
Search Professors:
Welcome:

Before signing up for classes every students should gather as much information as possible to make a decision on which professors as well as which courses to take. This website will help you make this decision easier.

Here, the students can rate, research and cross-reference the overall performances of the professors to select the best ones, and always be informed and up-to-date with what’s important.

Join the fun! Visit all pages and get all the information you need to choose the best class and best professor that you’ll enjoy listening to and learning from.

Our Friendly Sponsor:
Schools:
Our Friendly Sponsor:


Celebrity Net Worth Visa Bulletin